时尚消费中情感走向及营销对策

时尚消费是大众消费中最具生命力、最有情感因素参与的消费形式。如何从营销情感心理学发生的角度理性地寻找出相应的对策,这是当前营销心理学的一个盲点。作者试从时尚消费的发生、时尚消费中情感心理特点、时尚消费中情感维度及其营销对策与控制方面进行多角度的探讨分析。     

卡夫卡小说的思想与艺术特色散论

奥地利作家弗朗兹·卡夫卡小说的思想特色主要是深刻反映了资本主义社会的"人的异化"、暴露资本主义社会的腐朽专横和野蛮残忍及一些人的心理变态,艺术特点主要是表现主义、象征主义和超现实主义.     

高职学生心理素质现状分析及培养规划

我国高职院校录取分数线低,生源素质较差,自卑心理普遍,学习动力缺乏,人际交往能力不成熟。不成熟的心理素质严重妨碍了他们三年的学习生活和将来的适应就业。本文试图提出一个心理干预的规划蓝图,通过三层次心理辅导干预,致力于学生人格的重塑和未来职业心理素质的培养。     

加强学生心理健康教育信息员队伍的建设

心理健康教育是素质教育的重要组成部分,它在促进学生全面发展的过程中发挥着重要的作用。本文从学生心理健康教育信息员队伍的组成、管理、作用三方面作了归纳性的阐述,强调了学生参与心理健康教育的有效性和必要性。     

知识产权活动的心理学基础探析

知识产权保护作为一种法律制度设计,不应违背人的心理规律。正是在现代知识产权法律制度的保护下,“天才”的需要得到了满足,才为创造性劳动提供了不绝的动力,这是一个不断递进的过程,权利人不断从中获取动力,个人与社会在相互满足的过程中获得良性的互动与统一。但是,囿于需要的社会性,知识产权保护的目的应是满足人的需要而不是为了满足人的贪欲,并且,对需求的满足应纳入法制的轨道。     

质量心理学引论

文章从顾客满意的质量观，心理因素对质量形成、交换和消费全过程的作用，人们对质量的认知心理以及心理学在质量管理中的应用等多个角度，探讨了质量与心理学的关系，提出了建立新的质量心理学的课题。     

The adaptive consequences of pride in personal selling

This study examines the adaptive consequences of pride in personal selling and its self-regulation with colleagues and customers. Study 1 investigates the effects of experiencing pride, where two benefits were found. First, pride increases salespersons’ performance-related motivations. Specifically, it promotes the use of adaptive selling strategies, greater effort, and self-efficacy. Second, pride positively affects organizational citizenship behaviors. Study 2 takes an emotion-process point of view and compares excessive pride (hubris) with positive pride. The results show that salespeople are capable of self-regulating the expression of these emotions differently toward colleagues and customers via anticipated feelings of fear, shame, and regret. Salespeople, in other words, are affected by their emotions, but they also are capable of controlling them to their advantage. Willem Verbeke (verbeke@few.eur.nl) is a chaired professor of sales and account management at Erasmus University in Rotterdam, the Netherlands. He received his Ph.D. from the University of Pennsylvania. His research has appeared in a number of academic journals, including theJournal of Marketing, theInternational Journal of Research in Marketing, theJournal of Management, theJournal of Organizational Behavior, and theJournal of Applied Psychology. His area of research interests includes personal selling, sales management, emotions and emotion regulation, social capital, and knowledge management. Frank Belschak (belschak@few.eur.nl) is an assistant professor of marketing and organizational behavior at Erasmus University in Rotterdam, the Netherlands. He received his Ph.D. in organizational behavior from the University of Cologne in Germany. His current research interests include emotions and emotion regulation in organizations and across cultures, as well as social capital and networks. Richard P. Bagozzi (bagozzi@rice.edu) is the J. Hugh Liedtke Professor of Management in the Jesse H. Jones Graduate School of Management and a professor of psychology at Rice University in Houston, Texas. He conducts research on human emotions, the theory of action, goal setting and goal striving, and structural equation methods.     

赫尔巴特的心理学思想及其在教学过程中的应用

简述了赫尔巴特的生平及对教育学的贡献,从哲学思想入手,论述了他的心理学思想以及在教学过程中的应用。他以心理学作为教育学的基础,在一定程度上揭示了教育发展的规律,并使教育学第一次具有了科学的形式。他毕生致力于把教育学建立在心理学基础上的伟大尝试。     

情景教学——旅游英语教学的有效方法

教师可通过用声音创设情景,运用多媒体展示情景以及让学生参与情景的创设,为学生创造一个心情舒畅、充满乐趣、便于诱发想象能力的情景。激发学生学习英语的潜力,提高学习英语的效率。     

职业学校学生学习心理之浅谈

职业学校学生的学习心理在学习动机、学习兴趣、学习能力等方面有其特殊性。职业教育应合理构筑教 学计划、强化专业技能培训,提倡“以学为中心”培养学生学习兴趣,帮助、辅导学习有困难的学生。